Win in the Ascot fashion stakes
If you are one of the lucky ladies heading to Royal Ascot, one of the world’s most glamorous race meetings, we have the sensational Ascot outfits (and Ascot hats - don't miss next week's Style Update) you need to look your fabulous best.
And with all the gorgeous Ascot outfits we are featuring, we have kept in mind the new Royal Ascot dress code. Published earlier this year, it has a much stricter definition of formal daywear, including guidelines on dress and skirt lengths and a ban on strappy or strapless dresses and tops in both the Royal Enclosure and the main grandstand.
We have all the gorgeous stores, boutiques and online fashion boutiques (and millinery designers) so you can find your fabulous Ascot outfit here, now.
Win the Fashion Stakes with a sensational Ascot outfit
Although based East of London, just a short distance from the Olympic Village, JUDITH OF WANSTEAD attracts clients from all over the UK for her occasion wear, including superbly elegant Ascot outfits, from top UK, US and European brands, and all in sizes 8 to 28.
Every piece in the mainline collection at JAMES LAKELAND is made in Italy, and it shows in the superb cut and beautiful fabric chosen for the beautiful dresses, jackets and skirts which would all win in the fashion stakes at Ascot.
If you are looking for the perfect, low-key, elegant dress to pair with a sensational piece of Ascot millinery, take a look at the NOLOGOCHIC collection of simple, timeless wrap dresses made in the best Italian jersey fabrics with a little stretch for a fantastic fit.
STANWELLS with stores in Lymington, Hants and Westbourne, Dorset, as well as a brilliant on-line shop, offers a stylish mix of designer and contemporary brands, which offer outfits for Ascot and other glamorous occasions that are gorgeously stylish and perfectly on trend.
The BRIGID FOLEY website offers a unique collection of beautiful clothes sourced from an array of designers, who create clothing for women of all ages. It has been designed for all those who would like to buy Brigid Foley, but can’t get to her wonderful shop in Tavistock, Devon.
If you want formal daywear without too much formality, international designer RONEN CHEN offers the perfect collection. Having dressed some of the most beautiful women in the world, his trademark is clothing that flatters the female shape, including gorgeous dresses and wonderful skirts and tops.
The team at WARDROBE, a stylish boutique in the Essex village of Great Dunmow, and an online boutique, is dedicated to offering wearable, high quality fashion. So if you are looking for a great piece to wow the crowds at Ascot, Wardrobe will have just what you are looking for.
A fashion boutique in the heart of historic Lincoln and an online boutique, BELLES & BEAUX offers beautiful Ascot outfits from leading collections such as Hilary Morgan, Peruzzi, Carina, Peter Martin and Gina Bacconi. They also offer a hire service for Ascot hats.
Award winning, independent fashion boutique AMBIANCE OF COLCHESTER specialises in affordable occasionwear and outfits all perfect for Ascot, including the collections of Condici, Ispirato, Presen of Barcelona, Mireia, Carina and Luis Civit. They also stock matching hats and fascinators.
With one of the largest selections of occasionwear in the South-East of England, BLESSINGS in Westdene, Brighton, is the perfect location to find an Ascot outfit, in sizes 6 to 28, with prices from £150 to £2,000.
NULA BOUTIQUE in West Kirby, Cheshire, specialise in big occasions. Offering a great mix of international fashion brands in sizes 8-22, including Frank Lyman, Basler, Evalinka, Rayure Paris, Peruzzi, Tendenza, and Gina Bacconi. They also offer bespoke fascinators.
And because SoSensational is the destination for stylish plus-size clothes, our Ascot Outfits include gorgeous curvaceous clothes...
At BOX 2, for instance, at its King’s Langley and Wimbledon stores, and online, there is fabulous occasionwear
and formal daywear plus accessories from collections such as Belladonna, Completo, Signature and Kasbah.
CAROLYN DE LA DRAPIERE, the unique, plus size label, specialising in beautiful clothes for curvaceous women, offers formal daywear and occasionwear for Ascot, in sizes 12- 28.
See the Royal Ascot Dress Code