Sales used to be simple: twice a year shops put up big red “sale” signs and prices were reduced. Now it has all got silly, with discounts from early in the season leading many of us to hold off buying. Talk about the retail sector shooting itself in the foot….
But now it’s January and officially Sale Time so it’s the perfect moment to get shopping… for those hero pieces we’ve lusted after all season, for investment pieces or to lay down a stock of wardrobe essentials. And all at substantially discounted prices.
INVESTMENT & HERO PIECES #1 COATS & JACKETS
Sales are the perfect time to pick up high-ticket pieces such as coats and jackets. Although trends come and go, a gorgeous coat is a gorgeous coat, even if we have to style it or accessorise it in a different way in future A/W seasons…
Left: Prada wool-blend Houndstooth coat, sizes xxs-L, was £2,690 NOW £1,076
Right: Phase Eight trench coat, sizes 8-18, was £269, NOW £169
Left: Reiss, wool blend self-tie coat, sizes 4-14, was £295 NOW £95
Right: Berry suede trench, Amanda wakeley, sizes s-l, was £1,995 NOW £995
INVESTMENT & HERO PIECES #2
Sales are also a perfect time to pick up other high-ticket pieces such as occasion and partywear; it’s the moment to seek a fabulous dress or outfit that will be perfect for an upcoming special occasion or trip…
Left: Handkerchief-hem midi dress, Self-Portrait, was £355, NOW £142, sizes 4-14
Right: Gina Bacconi, sizes, 8-26, was £250 NOW £125
Left: Roksanda wide-leg trousers, sizes 6-16, was £650, NOW £390
Right: Boden jumpsuit, sizes 6-20, was £199 NOW £99
INVESTMENT PIECES #3, KNITS & CASHMERE
Knits of all kinds are also amazingly clever sale buys because we not only wear knits through the winter but for most of the rest of the year, too.
Left: Pure Collection, Cashmere Crew-neck cardigan, sizes 8-24, was £120, NOW £72
Right: Baukjen roll-neck jumper, sizes 4-18, was £139, NOW £97
Left: Celtic, sizes S-L, was £165, NOW £99
Right: Roman, was £45, NOW £35, sizes S-L
BAG A BARGAIN NOW!
That handbag you’ve loved all season may also be on sale at a significantly lower price.
Here are two sale-price handbags we love for daytime and work, and 2 we love for evenings and occasions
Left: La Redoute Berry bucket bag, was £39, NOW £27.30
Right: All Saints leather backpack, was £298, NOW £238.40
Dorothy Perkins, was £16, NOW £10
LK Bennett green velvet clutch, was £150 NOW £99
UNDIES UPDATE
We always need lingerie and nightwear. Sale-time is an excellent time to top up on these essentials at lower prices.
Left: Fantasie Twilight Underwired Side Support Bra, was £36.50, NOW £30.40
Right: Triumph, lace shaping slip dress, was £66, NOW £33
Rosie for Autograph, pure cashmere wrap dressing gown, sizes 6-22, was £199, NOW £150
Right: Fantasie underwired full-cup bra, was £50, NOW £30
By the very nature of sales, items are sometimes ends of lines, so if you love something, grab it or it may be gone…
We’ll be back with more fabulous fashion soon. In the meantime, stay sensational.
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