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Great Plains

Launched in 1989, Great Plains offers easy-to-wear, contemporary collections that celebrate comfort and simplicity in a stylish and modern way.

Since its launch in 1989, Great Plains has set out to create a must-have collection of high-quality basics alongside contemporary fashion-inspired styles. Instantly satisfying the style demands of any modern wardrobe, quality, affordability and unique design accents lie at the heart of our London-based brand. Celebrating comfort, style and premium quality through effortlessly on-trend collections, our range has expanded to include jewellery, accessories and a plethora of essential denim styles to sit alongside our bestselling basics.

With a focus on feminine separates, versatile dresses and our much-loved knitwear, we strive to create a capsule wardrobe for the modern woman who loves to experiment with contemporary fashion trends, but is not dictated by them. Fine gauge cotton knits, embroidered woven separates and jerseys with a twist are the key pieces in an ever-expanding collection of wear-anywhere designs that ooze high-fashion appeal.

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