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Woolrich

Woolrich John Rich & Bros. is an outerwear and sportswear collection distributed in nine countries around the world with flagship stores in Italy, UK, Sweden, Netherland , Germany, USA, Japan and Czech Republic by the Bologna based company WP Lavori in Corso.

Woolrich John Rich & Bros combines the brand’s historical identity with a contemporary interpretation of iconic Americana, with a sophisticated take on military, outdoor and utilitarian style. When describing Woolrich the first words that characterize the brand today are comfort, durability, resistance combined with simplicity and innovation.

Woolrich introduced the Original Arctic Parka, designed to handle the most extreme temperatures. It was originally designed for constructing workers at the Alaskan pipeline.

The Woolrich product is essentially rooted in the clothing needs of pioneers: from the lumberjacks and farmers who came face to face with the raw edge of extreme climactic conditions, to the workers who took part in the construction of the great Alaskan Pipeline.

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