Today, 10 years on from the moment it exploded onto the fitness stage, FitFlop is much more than a biomechanically engineered sandal that makes your feet feel amazing.
The brand’s range now includes trainers, loafers, ballerinas and skaters – all perfectly designed to keep your feet comfortable no matter where your day takes you.
What’s more they have an amazing brand ambassador in the stunning Uma Thurman. Thurman is fronting their new global campaign ‘For Superwoman.’ This embodies the belief that the empowerment of women begins with a great foundation. And that foundation is built on FitFlops which give women the strength and confidence to go further… and, of course, to do it in style.
The uber-knit sneakers are a firm favourite in the office and we love them in the understated grey for autumn/winter (although the navy and the black are also city chic). The beautifully textured waffle knit is seriously on trend and the cleverly ribbed upper sock hug the contours of the ankle making them uber comfortable whilst keeping your feet, er, uber stylish. If you buy one pair of trainers this season this should be the pair!
Next up is the F Sporty Sneaker. With a crisp silhouette and on-trend metallic toe cap, this is one stylish pair of pumps that would work perfectly with your favourite jeans and equally well with some wide legged autumn trousers.
Now all you have to do is choose your all-time favourite from the colour palette of white, black and blush – but we wouldn’t blame you if you went with all three shades.
Finally FitFlop has stayed true to its original style, the FitFlop with its iQushion technology that mirrors the natural shape of the foot, providing higher impact absorption at the heel, ball of foot and arch-contour. We love them in the bronze colour favoured by Uma herself – super chic and the perfect shade for some autumnal sunshine.
Do you love FitFlop? Tell us which are your favourite styles below…
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