When we say on our Home Page “All the fashion in one place, edited for who you are now,” we really mean both bits:
“All the fashion in one place” and crucially “edited for who you are now,” so that you don’t have to trawl the High Street or dozens of websites.
Mature ladies, ladies of 50-plus, we really go the extra mile to find you “all the fashion.” We know that among your main fashion wants is sensational (and appropriate) party and occasion-wear. To find that for you, we have gone not so much the extra mile, as the extra three-thousand-five-hundred miles (3,471 to be exact) to three top US stores (Bloomingdales, Saks and Macy’s) to find you the most sensational (and appropriate) evening and occasion wear.
Whatever your occasion – a wedding, a black-tie dinner, or some other red-carpet event, you will find the fabulous frock you are searching for from designers such as Tadashi Shoji, Adrianna Papell, Aidan Mattox, Jill Stuart, ABS Alan Schwartz, and lots more. And if the occasion is a wedding, and you are mother-of-the-bride (or mother-of-the-groom), or you are the bride, you will find fabulous frocks from top American stores.
And in scouring the world for amazing occasion wear and party gowns, we haven’t forgotten those of you who are Plus size or Petite, so this stunning collection of gorgeous gowns includes a mouth-watering selection in Plus sizes and Petites.
The selection, in all sizes and cuts, includes knee-length and long gowns. And because of the second part of our slogan, “edited for who you are now,” many of them have sleeves. And where they do not have sleeves, do keep in mind that a pashmina or a stole can easily be employed to cover tops of arms.
Do you like to shop at Bloomingdale’s, Macy’s or Saks fifth Avenue? Tell us about your best purchases below!
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