Ladies of 50-plus, there is good news in the retail world for all of us who do not conform to the size-zero-and-model-height template of female perfection. Two of the big players in fashion, Boden and River Island are offering or expanding their collections to suit real women.
Boden, which offers virtually its entire womenswear collection – including dresses, tops, blouses, shirts, skirts, coats, trousers and jeans – up to size 22, has seriously extended its Petites range for S/S16.
Boden’s womenswear range, much of which is also available in Tall as well as Regular Length, now has some 80 pieces for Petites, notably dresses, tops, trousers and jeans. There are 31 stylish dresses available for Petites (most up to size 22, too). And Boden do not just hike up the hem. Their petite clothing “is scaled proportionally” to create smaller versions of their main fashion range for the Petite woman.
As Boden says: “We’re talking stylish dresses, trousers, jeans, skirts, tops – basically everything your wardrobe needs.”
And at River Island, which we contend is the UK’s answer to Zara with its instant versions of runway styles, they are set to offer many pieces from their women’s clothing collections in sizes 18-24 all at their price point from £6 to £80. The new collection, called RI Plus was launched on March 9th and is in addition to the pieces in the regular collection which are already on offer up to size 18.
Initially, RI Plus in UK sizes 18-24, will be available only online and in top stores. According to River Island, the new RI Plus collection “will make fashion-forward, trend-led clothing available to more women.” The carefully edited collection of 75 pieces, will offer everything from party dresses and work-wear classics to the brand’s core basics such as the ‘Molly’ stretch skinny jean and black leather biker jacket.
Marketing Director Josie Roscop says “We’re excited about giving great fashion to more women. We feel this is the right time for the brand to expand our size range. Ultimately, it’s about … being inclusive.”
RI Plus features the key S/S16 trends and styles, including print , stripes and florals, with slices of bold colour elevating a palette of light and dark neutrals and earthy tones. Sculpted styles can be seen in the form of wrap skirts in pale faux suede, while wardrobe staples such as vests and camis can be found in an array of colours. In a first for the UK High Street River Island used leading international Plus-size model Candice Huffine, for the launch of RI Plus.
Huffine told SoSensational: “The fact that River Island is extending their sizing while staying true to their brand is perfection. It’s clear they have thought about a curvy woman’s body and designed accordingly, while giving her exactly what can be found on the high street at any other size. A plus size collection doesn’t need to be made totally different, it just needs to be made to fit.”
And if you are taller than average, we have Tall clothing from Dorothy Perkins, Next, New Look and ASOS too. And, naturally, everything we feature has been edited for who you are now.
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