SoSensational is putting forward the proposition that River Island is the UK High Street equivalent of Zara, the Spanish fashion chain renowned for instant versions of runway styles (what the industry calls Fast Fashion). We do know we are going out on a limb here, but stay with us…
If you step inside a River Island store anywhere in the UK, you may get the impression that this brand is designed merely for the very young – their stores certainly have a young-shopper vibe and are notably loud, like Topshop used to be when we were all many years younger.
We are aware that River Island isn’t perceived as a fashion brand for anyone but the young, but… please bear with us, ladies of 50-plus, as we demonstrate to you that River Island, especially River Island online (where you are able to find the full collections unaccompanied by loud music) offers fabulous trend-led fashion for every woman, from 16 to 65, with many styles made up to size 18.
Even if your taste in clothing is a touch more conservative, but you have an eye for the perfectly on-trend handbag or pair of shoes, yet you don’t have the budget for outrageously priced designer arm candy or designer footwear, River Island is emphatically worth a look for their spot-on-trend bags, shoes and sandals.
In fact, the same is true of some other major High Street brands – not so much that they are the UK’s Zara, but that they are perceived as being only for the young, when in fact they offer beautiful and very wearable (and affordable) clothing for the young and the not-so-young.
And that, of course is where SoSensational is so invaluable. We carefully edit, showing you the beautiful pieces that you might otherwise miss out on, because, quite understandably, you think the High Street (maybe Zara apart) is not for you…
We are talking about High Street brands such as Reiss, Karen Millen, Ted Baker, Coast, New Look and Dorothy Perkins. But these collections all need Jan and Cyndy to carefully edit them, to help you to distinguish between the on-trend and wearable for fashionable women over 50, from the on-trend but possibly unwearable for women over 50.
Which are your favourite High Street brands? Do tell us what you think below…
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