Smoothes out wrinkles and crow's feet, firms eye contours Rugged good looks is one thing. Deep crevices around eyes is another thing entirely. Kick off your anti-ageing strategy with a revitalising balm that 'holds the line' on wrinkles and crows feet. Lifts, firms and takes down puffs for a bright-eyed, revitalised look. Apply each evening. Non-greasy, for a fresh matte finish.