Purelash mascara is formulated to nourish and colour your eyelashes. It is smear and flake resistant and created with a blend of seaweed lipids and panthenol to keep the formula moist and condition the lashes. Purelash mascara is free of shellac and lacquers and is ideal for contact lens wearers. Jane Iredale is an animal friendly skincare and makeup brand. Certified cruelty-free by both PETA and the Leaping Bunny Program.