A first-of-its-kind hair primer that extends your style up to 2x longer. Powered by Living Proof's patented Healthy Hair Molecule (OFPMA), Prime Style Extender: - helps to repel dirt and oil to keep hair cleaner, longer - creates an optimal base for all styles - saves time so you can forget the touch ups - perfects cuticles so weightlessly it can used alone or layered under other styling products Prime Style Extender is ideal for all hair types. It is silicone-free. Safe and formulated for colour and chemically treated hair. To use: On clean, damp hair apply a 20p sized amount of Prime from roots to ends. Comb through for even distribution and style as usual. Prime can be used alone to perfect hair as a styler, yet so weightless it can be used under your favourite styling products. Expert tip: Although this is a cream based product, don't be afraid it looks and feels like water. Living Proof encourage everyone to use a Primer in their hair-care regime as it makes your style last up to 2 x longer. Use Prime after you have cleansed and conditioned but make sure you remove any excess water from the hair before application so the product doesn't run off the hair, comb through and then apply your favourite styler and style as usual. Top tip - if you love the feel and shine given by silicone or oil based products, prime will help mimic this affect without weighing the hair down.