Shiseido's Skin Empowering Cream improves skin's texture and reduces the appearance of wrinkles whilst toning and smoothing the skin. Each day skin becomes invigorated and more resistant against fatigue and ageing. 24-hour hydration helps to smooth rough, dry areas for a healthy-looking complexion. This product is non-comedogenic and dermatologist tested. To use: Use once or twice a day after shaving and cleansing, apply to the entire face using upward lifting movements.