We are ‘older women’ and we love fashion. Let’s forget, for a moment, how many candles on our birthday cake, and focus on fabulous fashion that will look good on us now that we are, …
When you arrive at the New In page on the Damart online store, the first thing you see is a banner which reads: ‘Get Ready For Spring’. At SoSensational we’re truly ready for spring. And now …
The Lulu Guinness collection is bold, edgy and as Lulu herself describes it, “slightly outré.” The brand was founded in 1989 when Lulu Guinness was 29. Almost 30 years later, Lulu remains the living, breathing personification …
If someone says ‘workwear’, what instantly comes to mind? Yes, ours, too: the strict tailoring and the muted colours that are supposed to spell authority by making us look more like the chaps. Well, no longer. The stylish …
Like SoSensational, fashion-brand Finery understands that great fashion is ageless; that what works for mature women is all about great pieces that extend our wardrobe or excite us – preferably both! And if those great pieces …
If the brand-name “White Stuff” makes you think of snow, that’s entirely appropriate because this brilliant fashion brand was born in the mid-1980s when its ski-loving founders, George and Sean, started selling T-shirts and hats …
Yoek is one of our favourite plus size brands. It’s easy to see why. They create feminine collections in sizes 12-30, that enhance every woman's figure to perfection. So take a look at our top ten …
As we explain often, our raison d’etre at SoSensational is to show you fabulous fashion that is appropriate for older women. And frequently, this fabulous fashion that is also appropriate is to be found in unexpected …
Finery is a firm favourite in the SoSensational office so when their look book hit our desks, we couldn’t wait to share our top ten picks from their new collection with you. The print dress …
Karen Millen is a totally brilliant brand for the grown-up, fashion-savvy woman. It blends a high-fashion sensibility, with individuality, quality and a properly sophisticated vibe. For Autumn/Winter 16, the Karen Millen design team combines all those …