See 10 of the best New In from Damart
When you arrive at the New In page on the Damart online store, the first thing you see is a banner which reads: ‘Get Ready For Spring’. At SoSensational we’re truly ready for spring. And now …
When you arrive at the New In page on the Damart online store, the first thing you see is a banner which reads: ‘Get Ready For Spring’. At SoSensational we’re truly ready for spring. And now …
We are big fans of Coast. It has to be one of our go-to British labels for occasion wear. And why wouldn’t it be? The pieces in their collection are all beautifully designed, very flatteringly cut and created in …
What is it about swimwear that bothers us women over 50? Well, apart from the fact that we probably hate our thighs. (Obviously, we hate our thighs because if we grew up in the 1950s or …
The Lulu Guinness collection is bold, edgy and as Lulu herself describes it, “slightly outré.” The brand was founded in 1989 when Lulu Guinness was 29. Almost 30 years later, Lulu remains the living, breathing personification …
Karen Millen has launched their new season. It is seductive, sexy, printed and packed with unique cuts that give it a 70s vibe and has us swooning. We have many favourites – here are just a …
Embroidery is on trend this season once more, so take a look at our top ten picks and update your wardrobe with something that will instantly elevate your look. As we always say, you …
Shoulders, as we feel sure you have spotted, are the new fashion focus. They are, in fashion-speak ‘having a moment’ on display in cold shoulder tops and dresses or Bardot-neckline tops and dresses… This focus on shoulders …
There is gorgeous fashion out there that we love, and those below are the ones that make us say “Wow”! Every day, we search the fashion websites (so you don’t have to) looking for amazing, on-trend fashion. So …
If you are Petite or Tall, here are your sensational and stunning pieces this spring. Because whatever your height – above average or below average – we know you don’t want to look average. Whether you are …
We love the Great Plains aesthetic – on trend but not hard to wear. And although the collection always has a keen eye on trends, it is also ageless and timeless, which, for the fashionable women …
Tired of trawling the high street? Tired of wasting time searching endless websites? Now you don’t have to!
You will find all your fashion and beauty needs on SoSensational, where we edit all the fashion for women over 50.
Find well-known brands and discover smaller boutiques. Shop right here for the mature woman you are- and see style advice and tips on how to wear it especially for the over-50 woman.