Hands up, ladies, if you remember the days when Department Stores sold dresses all in one place, and coats all in one place…. Your memory of this may be very faint; it may just be a memory of watching Are You Being Served, the 1970s sit-com based around Grace Brothers department store …
In today’s Department Stores, it is all about Brands and vertical integration, or some similar piece of retail jargon. And how frustrating and/or annoying is it to walk into a big store and be confronted by dozens of brands when what you really want is dozens of dresses by all different brands, to choose from. Brand loyalty is a real bonus for the brand, but for the customer, not so much…
Sometimes, even stores dedicated to a single brand display their merchandise in “stories,” usually colour stories, but sometimes a particular look. Which is fine if you know you want a navy-blue dress, but again, frustrating/annoying when you simply want lots of different dresses to choose from. It is as if the shops are conspiring to make shopping difficult for you, the consumer.
Which is why SoSensational has all your favourite brands, all together in one place so that when you want a dress you can find dresses from all the brands you love (and perhaps a few that are new to you). And all carefully edited for grown up women. The same is true for coats, and every other category of clothing.
Cyndy and Jan know that, like them, you have a passion for fashion and want all the beautiful and on-trend pieces. But when selecting clothing for SoSensational, they take into account your needs as a grown up woman, an older woman perhaps a 50-plus woman.
They also recognise that as a grown up woman you will attend certain life-cycle events as a mother or grandmother, such as Christenings, Confirmations, Barmitzvahs and Batmitzvahs, for which you may want a special outfit.
Or you may simply be attending a wedding as a guest, or you may going to Ascot or a big party. And if you are a Plus Size or Petite, SoSensational has not forgotten you…
Older Women also have different needs for a late or second-time-around (or 3rd, 4th or 5th time around) marriage which SoSensational understands and caters for with pages and pages of beautiful outfits and dresses from across many brands, all carefully chosen and perfect for older brides . Mother-of-the-Bride is another important milestone for older women and SoSensational also well understands the needs of MoBs (and Mother of Grooms) with many beautiful outfits and dresses from across many brands. Again, all carefully chosen for your daughter or son’s Big Day.
Tell us what you think. Did you prefer shopping back in the day when you just saw dresses altogther, or do you prefer it now, going from brand to brand…
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