We love a brand with a great back story and White Stuff is exactly that.
An unusual start saw the brand’s founders sell tees at French ski resorts to fund their snow-covered adventures.
Fast forward six years and they had opened their first store in South London. Today’s White Stuff has developed into so much more than a single store – it is a full lifestyle brand with a thriving website offering unique clothing for men as well as women, homewares and amazing gifts for all occasions. And that single South London store has grown to more than 100 stores around the UK and a handful elsewhere.
This season White Stuff is truly embracing all that is autumnal, and with September already here this is a brand we will be stocking up on! From coatigans to knaki; dressed-up denim to hand-drawn prints, there are lots of pieces to love – here are our favourite new pieces to get your A/W wardrobe off to a great start.
1. The Perfect Pair Jumper– we instantly fell in love with this mixed-print knit, it really represents the brand’s ethos and it encapsulates autumn in a jumper – what more could you ask for?
2. Homie Knit Top – because one knit is never enough as the cooler days roll in, and this simple go-with-everything style is exactly what you need. Just throw on some great jeans and this oversized scarf and your daytime look is taken care of.
3. Squirrel Dress – this super lovely heart-print dress is just the right side of cute. We love it styled with a great cardigan. It is the perfect way to update your workwear and weekend wardrobe with ease.
4. Jitter Short Mac – Macs are made for A/W weekend, and the whole office loved this gorgeous bright orange mac with its contrast printed hood inlay. It just needs some great printed socks for those autumnal walks.
What do you think of White Stuff’s Autumnal offerings?
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