Your One-Stop Guide to Over 50s Makeup

There are so many guides to essential makeup, but how many are for sensational ladies over 50?

We’ve teamed up with IT Cosmetics to change that! With innovative products, IT Cosmetics are famed for their CC+ creams, award-winning concealers and anti-ageing skin creams. IT Cosmetics are just gorgeous for our age range- don’t let their pink colours and hearts let you think they’re too young for you!

With this in mind, we’ve put together an easy guide to choosing the perfect makeup for your age…

Begin with a base

To start with, it’s important to create a smooth, soft base for the rest of your makeup. We just love IT Cosmetics’ Secret Sauce Anti-Ageing Moisturiser with its hydrolysed collagen, hyaluronic acid, liquorice root, vitamin C and peptides to create a brighter, moisturised base layer. Teamed with the Bye Bye Under Eye Eye Cream formulated to make your eye area look well-rested, and the No. 50 Serum Collagen Veil Primer to prepare for a flawless makeup application, we can guarantee the perfect base layer for your makeup whatever your age!

Foundations

An easy to way to keep your skin looking washed out is to choose a foundation with a slightly warmer shade; simple! We’ve found the best foundation for us is actually IT Cosmetics’ Your Skin But Better CC+ Cream– a colour-correcting formula that brightens and hydrates whilst camouflaging, without the heavy weight of a foundation. We’d apply this CC+ cream with the Heavenly Luxe Flat Top Buffing Foundation Brush, as we’ve found this works much better over wrinkles than your finger or a beauty blender! Alternatively, why not try a simple powder to create lightweight coverage over blemishes? We love the Bye Bye Pores Pressed Translucent Powder to eliminate pores and shine without the colour!

Blushed

It’s important to choose a bronzer or blush to keep your face from looking washed out, whilst adding a youthful pop of colour to your skin! We’d recommend sweeping your Vitality Cheek Flush Stain Powder Blush Stain blush or Sunshine in a Compact bronzer just above your cheekbones rather than your smile line, to raise the look of your cheekbones and reduce any sagging appearance.  Finally, top your look up with the Hello Light highlighter to add an extra youthful boost. If you’re looking for a handy travel kit with all three, we also love the Your Most Beautiful Palette complete with matte bronzer, radiance luminizer and blush in one!

Eyes Open

It’s oh-so easy to open up your eyes and make them appear more youthful with the simplest of tricks! IT Cosmetics’ Superhero Mascara is renowned in the cosmetics world for the incredible volume and super length it provides; perfect for opening up your lashes. Add a thin line of eyeliner to open up your eyes even more with the Superhero Liner, and complete the look with a simple eyeshadow palette. Whether it’s a luxe nude in the day to brighten up the eye area, or a smoky eye, choose a light or brown eyeshadow rather than black to stop it from looking too heavy or young. We just love the Naturally Pretty Matte Luxe Transforming Eyeshadow Palette with its range of hues perfect from day to night!

Frame It

Complete your eye look with a simple eyebrow kit- it makes such a difference even if it’s the only makeup you wear all day! Choose the Brow Power Universal Eyebrow Pencil for a look that looks natural, and is neither too natural nor sparse to frame your face.

Plump It Up

As we get older, we find our lips appear thinner and sometimes slightly asymmetrical. Choose the Your Lips But Better Lip Liner Stain to make your lips symmetrical and plumper. As a handy tip from us, we’d recommend drawing along the edge of your lips rather than right on the lip line to make them look slightly plumper, and finish off the look with a gorgeous Blurred Line Smooth-Fill Lipstick in your favourite colour to smooth out and plump your lips!

Take a look at some make up looks over on our lookbook.

Do you have any over 50s makeup tips to tell our sensational ladies? Leave a comment with your handy hints below!