We apologise if we are repeating ourselves but we believe there are some really great fashion brands which get overlooked or deliberately ignored by chic women over 50 because they think the brand seems to be primarily for the under 30s.
Yumi is one such brand. Glance quickly at their Signature Collection – emphasis on ‘quickly’ – and you might agree. But if you look more closely, and ignore the young models (in common with most fashion brands, Yumi photograph their clothing on very young models) you will see there are lots of stunning, ageless pieces in which a woman over 50 would look fabulous.
Yumi is especially strong on print. They deploy their often-exclusive prints on dresses, jumpsuits and skirts – in fact across all their collection.
While some of their dresses may be above-the-knee on a woman of 5’6” or taller (often making them perfect for those of petite stature), there are lots of terrific dresses that would be knee-length on a woman of average height or taller.
The Signature Collection is updated to be in line with the season’s biggest trends, with designs featuring figure flattering dresses, lightweight knitwear and colourful skirts. With plenty to chose from, you’ll be spoiled for choice.
Here are just a few of our favourites, all of which would be sensational on a grown-up woman…
We don’t need to say much about the adorable cardi (centre) except to say that we love it. These perfectly on-trend tunic dresses in stunning print, will work for us worn over leggings or skinny jeans. Just not with bare legs, obvs…
Which of these choices is your fave?
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