Do you sometimes read about new trends and think quietly to yourself: “What are they on?”
Does the whole idea of fast-changing fashion trends make you want to go and have a little lie-down with a cool flannel on your forehead? Do you sometimes think “trends” are a conspiracy to get you to buy more?
If that’s the case, then SoSensational, where ensuring that all women over 50 always look perfectly on trend and beautifully stylish, is here to help – not with the little lie-down and the cold flannel, but with trying to help you cut through all the fashion jargon so that you can more easily distinguish between important new directions in fashion and what are mere gimmicks which can easily be ignored…
Let’s start at the beginning with what trends really are and how they start.
Trends emerge in different ways: sometimes they emerge fully-formed from the runway of a single influential designer; sometimes a particular detail or trim or colour appears across many collections coalescing via the coverage, into “a trend.”
Trends can be Macro or Micro. A Macro trend is one which is inspired by an entire era (such as the 1970s). A Macro trend is also about a change in silhouette, such as when we all took to layering.
Macro trends can also be launched by TV and film. The hit US TV series Mad Men kick-started a whole trend for the 1950s and 60s; while way back in the 1960s, the hit film Bonnie & Clyde starring a young Faye Dunaway, gave a similar boost to the styles of the late 1940s.
Music occasionally launches trends, too. Madonna and the recently-deceased David Bowie both set trends. In Bowie’s case, it was for androgyny, while Madonna gave us hooker-chic and Kaballah bracelets.
Micro trends are those found in details, such as buttons, zips, a colour or a trim. Think of chunky, visible zips down the backs of skirts, jumpers and then everything. That was a micro trend that really caught fire.
Do we like trends? They are another way of expressing changes in fashion, so yes we love them. Because otherwise we get left behind by fashion and freeze ourselves into a bygone era.
On the other hand, at SoSensational we believe that women over 50 (actually all women), should be picky with trends –if you love a trend and you think it will really work for you adopt it; if you like a trend and you think it could work for you, with a few small changes, adapt it; if you hate a trend and you know it will never work for you, ignore it.
Translated into a mathematical formula, that should mean you rock roughly 6 trends out of 8, which will mean you always look beautifully on trend but never look like a fashion victim.
Do you like to follow fashion or make up your own style?
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