A recent comment by Emma Soames, Saga Magazine’s Editor At Large, caught our attention.
Speaking on BBC Radio 4’s Today programme, Ms Soames, who happens to be Winston Churchill’s granddaughter, said it was “widely known that women become invisible after the age of 45.”
It is widely known that women over 45 (and, indeed women and men of all ages) shout at the radio when nonsense is uttered. And Cyndy’s immediate reaction on hearing this sexist and ageist nonsense was to shout: “Oh no we don’t!”
Because the media and some segments of retail consider us unimportant (AKA invisible) after age 45, does not mean we are invisible or unimportant … In the UK, there are more than 10 million women aged over 50 and, according to a survey, women over 50 buy more designer fashion and luxury goods than any other group. That means the media and the retail world should treat us with more respect, focus on us more and not treat us as if we were invisible… Thinking about it, we shouldn’t have to buy designer clothes to be deemed important, but we have to accept that in Retail, we are all A Commodity…
But, going back to Emma Soames and her comment: there may have been some truth in her comment if she had made it 30 years ago, but now, in 2016, women over 45 are far from invisible. To name-check just a few, there’s Oprah Winfrey, the American media proprietor, actress, producer, and philanthropist 62; Sheryl Sandberg, 47, Chief Operating Officer of Facebook; Dame Carolyn McCall, 54, CEO of Easyjet; Sharon White, 49, chief executive of broadcasting regulator Ofcom; Angela Ahrendts, 55, senior Vice-President at Apple Inc; Stacey Cartwright, 52, CEO of Harvey Nichols; and, of course, Sophie Cornish, 51, founder and non-executive director of notonthehighstreet.com. We could go on…
Perhaps, Ms Soames is talking sexually invisible? But even that myth has been blown wide apart by Nicola Griffin, the British woman from Nottingham, who at the age 56 is the star of the latest “Swimsuit issue” of iconic American magazine Sports Illustrated. And then there are all those luscious 50-somethings, including Liz Hurley, Elle McPherson and Julianne Moore. Invisible? Absolutely not.
Nah, sorry, Emma, SoSensational takes issue with you – in today’s world, in 2016, women over 45 are far from invisible. And SoSensational is here to ensure that all women stay visible and sensational at 45, 55, 65 and beyond….
And to have made that assertion a week before 2016 International Women’s Day (March 8th) makes it even less forgiveable.
What do you think? Tell us below.
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