All anniversaries are special, but some are extra special – and TOMS 10 year anniversary is definitely extra special.
The idea for TOMS and their One For One ethos came from a trip Blake Mycoskie made to Argentina where he saw so many children without any shoes.
So on the 5 May 2006, Blake and a group of unpaid interns launched TOMS from his tiny apartment. They were focused on the fun aspect of TOMS but not that it would make any money. They weren’t trying to build a big business. Just to find a way to give shoes to children who needed them. Then TOMS were featured on the pages of Vogue and Ralph Lauren was designing a pair of TOMS. “And then it became the biggest business I could ever start” says Blake.
Timing is everything – but luck played a part too. In 2006, Facebook went off campus, YouTube got really big and then Twitter started. Using social media to promote TOMS allowed people to share the TOMS story. Even though for five years, there was only one style in several different colours, it didn’t matter.
By buying a pair of TOMS, you would also make sure that a child in need would receive a pair of shoes too.
To date, TOMS has given more than 60 million pairs of new shoes to children in need. One for One. And that’s all due to TOMS wonderful customers who have not only bought great shoes for themselves, they’ve given shoes to children who wouldn’t otherwise have any.
And we now invite you to celebrate their 10 year anniversary because TOMS have brought out a beautiful collection of Solid Seasonal Classics.
And we’ve had some fun taking a pair of TOMS and ‘travelling’ with them. Just checkout our video.
We know that TOMS are the perfect shoes for holidays – whether you’re going to the airport, the beach or the bar.
Go on, treat yourself to a pair of TOMS and treat a child too, who will also get a pair of shoes. One for One.
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