Over 50s Fashion – How to look your absolute best
It is time to stop saying 50 is the new 40. It is time to be totally honest and say 50 is pretty much the new 30. Because being in our 50s is no bar to …
It is time to stop saying 50 is the new 40. It is time to be totally honest and say 50 is pretty much the new 30. Because being in our 50s is no bar to …
Race season is fast approaching - do you know what you're going to wear to Ladies Day? As we've said quite a lot recently, if you love everything to do with horse-racing, especially the chance to …
As we said last month, if you love everything that goes with horse-racing, especially the chance to look glamorous, you’ll love Ladies Day at the Cheltenham Festival on March 14th, the highlight of the Jump …
We think one of the joys of being over 50 is caring how we look but not feeling we need to resemble a stick-insect to look fabulous. We think curvy is sensational. We say: “If you’ve got it flaunt it.” …
The Lulu Guinness collection is bold, edgy and as Lulu herself describes it, “slightly outré.” The brand was founded in 1989 when Lulu Guinness was 29. Almost 30 years later, Lulu remains the living, breathing personification …
To launch its new A/W collection, Jigsaw is running a “Love Immigration” campaign which challenges the meaning of “British Style”. It challenges xenophobia, too, by stating there’s “no such thing as 100% British” or, indeed, 100% …
Regular readers will know all about our love for the sustainable luxury brand Rêve En Vert. We couldn’t contain our excitement when we found out they were launching their own line of clothing staples REV by …
Petite ladies, we feel your pain. We know that that finding fabulous and well-fitting Petite fashion for chic older women is hard. We know that quite a few petite clothing ranges assume that if you are petite, …
It’s mid-August. It’s time for us to start thinking about our autumn/winter wardrobe. That, of course, means thinking about the season’s new trends. Indeed, if you open a glossy magazine you will be bombarded with ‘new’ …
Welcome to Wow! of the Week, where we show you the gorgeous fashion that makes us say “Wow”! Every day, we search 100s of fashion websites (so you don’t have to) looking for amazing, on-trend fashion. We enjoy …
Tired of trawling the high street? Tired of wasting time searching endless websites? Now you don’t have to!
You will find all your fashion and beauty needs on SoSensational, where we edit all the fashion for women over 50.
Find well-known brands and discover smaller boutiques. Shop right here for the mature woman you are- and see style advice and tips on how to wear it especially for the over-50 woman.